When it’s time to start that new AdWords campaign or expand an existing one, it’s surprising how many people don’t know how to do keyword research properly.

I know, your impatient to get going, eager to watch the visitors roll in and anxious to experience that feeling of excitement as the sales start to rack up. But, the harsh reality is that you’re going to miss out on hundreds of keywords that could benefit your business if you don’t do your keyword research first.

You must “dig deep and go wide” to fully exploit your niche and beat the competition.

Later, I’ll explain what this statement means to you.

But first …

Create Your Seed Keyword List

In every instance keyword research starts with a single seed keyword and a good keyword selection tool.

Your seed keyword can be any phrase that is relevant to your niche upon which you can build your keyword list. And a keyword selection tool will effortlessly expand your seed keyword into a list of related keywords that match what people enter into a search engine when they perform a query.

Every AdWords user has their own favourite keyword selection tool. If yours is a good one, it will return hundreds of keywords that contain your seed keyword and have been used recently in search queries.

Just suppose you own a small business that makes chocolates. To market your business with AdWords you might use “chocolates” as your seed keyword.

After typing your seed keyword into your favourite keyword selection tool, you get hundreds of keyword suggestions. Looking down the list you pick out some that look useful and in doing so create your seed list which includes phrases like:

+ chocolate chip cookies

+ chocolate strawberries

+ chocolate bars

+ dark chocolate

These are all phrases that describe products you make and sell in your business.

Dig Deep And Find Your Keyword Tails

Just a few seconds ago, I told you that to fully exploit your niche and beat your AdWords competition, you’ll have to “dig deep and go wide”. You’re now going to use the seed keyword list you’ve just created to dig deep and find even more keywords for your campaign.

Enter each phrase from your seed list into your keyword selection tool to create more keyword lists. These new lists are your keyword tails.

Returning to the previous example, selling home made chocolates, to dig deep into your seed keyword list you’d type each phrase into your keyword selection tool and pick out all the relevant keywords for your business to create your keyword tails.

Typing “chocolate chip cookies” into your keyword selection tool returns hundreds more phrases from which you can select the most relevant. Some examples of what you might find are:

+ chewy chocolate chip cookies

+ oatmeal chocolate chip cookies

+ best chocolate chip cookies

+ healthy chocolate chip cookies

+ double chocolate chip cookies

All describe the different types of chip cookies your business sells.

If we do the same again using “chocolate strawberries” this time we get keywords like:

+ chocolate covered strawberries

+ chocolate dipped strawberries

+ strawberries in chocolate

+ strawberries with chocolate

These are all excellent keywords that could be used to describe your business. Notice now your seed list is starting to quickly build into a very powerful list of quality keywords for your AdWords campaign.

You’ve Dug Deep, Now Go Wide

To “go wide” with your keyword research, create a new seed keyword list with phrases that describe different categories within your niche.

Categories that you’d search on for your chocolate business would include:

+ easter chocolate

+ valentine’s day chocolate

+ christmas chocolate

+ halloween chocolate

These are all examples of special occasions when people might buy chocolate. Targeting keywords in AdWords for these occasions a few weeks previous to the day would therefore be a good strategy for your business.

By entering each phrase into your keyword selection tool, you can pick out more keywords that are perfect for your business and create new keyword tails to use in your AdWords campaign.

P.S. It’s simple to build targeted keyword lists for your AdWords campaign when you learn how to do your keyword research properly.

Keywords research plays such vital role in the entire process of search engine optimization (SEO) that it cannot be ignored from the first stage of building a site/blog. You need it from the time when you register a domain name until you go out to promote your site. This will help your organic SEO ranking as well.When’s Day One in SEO Process? It’s when you start building up a site/blog. You know that the first step is to register a domain name. In most of the cases, your top keyword should be included in your domain name. It will show what the purpose of your site is. Also, search engines will notice the relevancy between your domain name and your content, links, etc. When I talk about your top keyword in your domain name, it means that you already know what your niche will be. Using a very broad keyword as your domain name (one-word keyword), IF it’s available at all, won’t help much. At the same, time, I don’t recommend a domain name containing a keyphrase consisting of 7 words. It should make sense and read easily. While choosing a domain name, make sure you don’t totally forget about the human readers! They are the ones that should remember your domain name.Keyword Research for Site Structure When you perform a thorough keyword research and register a domain name with the top keyword in it, it’s going to be the time to devise a site structure with its files and folders. When you’re building a blog, they’re called your post permalinks and categories. Of course, tags are the other factors that need to be considered. One sign of a search engine friendly site is the interwoven relevant web content crafted with SEO copywriting and saved into the files under similar categories and all containing site keywords in their names. Here’s an example: you have a travel website for an Island called “XYZ”. The folders (categories) you name: O About XYZ O XYZ Vacation Packages O XYZ Vacation Accommodations O XYZ Hotels O Souvenirs of XYZ O Local Cuisine in XYZ O XYZ Travel Tips O etc.

And you populate each folder with files having your more detailed keyphrases (longer ones). Organic SEO consultants suggest building up a cluster of related content linking to their most important keyword-rich folder (category). Setting a keyword strategy, you will know which key phrases are going to be your most important ones and what the main purpose of your web presence is. So, strategically speaking, the most important keywords that should help you achieve your goals should be closer to the root of your site. The second important ones should also be located in the first folders as subfolders.

Keyword Research Helps your Web Content Creation The initial keyword research you conduct should serve you as the roadmap toward building up your web content. The copy you write for each page (post) should follow the keyword basket you’ve set at the beginning. You should write several pages to gain higher search engine ranking and better organic SEO results. Keyword-rich content and site/blog shows how much you’ve narrowed down your attention to one topic. It defines your niche and helps you achieve your goals much faster. The role of internal linking structure shouldn’t be underestimated. Your keywords should be present in the links you build in your webpages. Are you connecting your web content to other contents of your site using links? It’s very good if you do so. Just remember that you’re supposed to use your keywords in the link text too. This will add to the organic SEO results you’ll gain in search engines. Keyword Research Determines Your Inbound Link Building Campaigns You’ve made a keyword basket that is used to plan various campaigns in your online marketing efforts. When it comes to get links from other sites through article marketing, press release marketing or social media bookmarking, like in internal linking structure, you should make sure you use your keywords in the text of the inbound links. You can increase search engine ranking dramatically with this practice over a period of time of online marketing.Final Word on Keyword Research As you’ve noticed it’s highly important to perform keyword research to have a clear insight about what your site/blog is going to be about from the day one. You should stick to the result you gain and produce SEO copywritten content for the keyword basket you’ve created both inside your site and outside it. This shouldn’t be forgotten that keyword research should be updated from time to time as Internet searchers use different terms to look for your content. Some stay as they are while others may change. You should create new content for the new search terms you discover through repeated keyword research. By monitoring your site’s traffic and highly successful keywords in your analytical methods, you’ll know which ones are more popular and bring real business to your site. You check your search engine ranking for them. If you need more enhancement, put more efforts on them. On the other hand, there are some other ones that require you to create more web content inside your site and outside it in form of articles, press releases, bookmarks, and participation in blogs, forums and social communities. Spend more time for them as well. The organic SEO results you’ll gain will be worth it. Search engine ranking isn’t gained and retained easily. You should work on it and implement right strategies to get to the predestined goals you’ve planned for your site/blog.

Keywords are really important in a business website. Why, you ask? Keywords are actually the words that are being used by user of the internet who search for information in Google, Yahoo, MSN, and AOL, among other popular search engines. By instinct, users will naturally click on the first website that comes out first in the search engine results. For example, if you were searching for “safe pet food” on google, wouldn’t you click on the first search result that came up? Now imagine your website being that first website. Wouldn’t you be thrilled if people started buying products from your website? That is the power of keywords.
If you want to ensure that you can let your targeted customers know of the existence of your website, then you have to make sure that your website shows up in results pages of major search engines. Most of all, if you like to build massive traffic and a higher sales conversion rate for your business, you must rank at number 1 in those search results. The most important aspect to get listed as number one are your keywords.
But how do you exactly do a keyword research? Here are a number of techniques you can use to find keywords that are relevant to your website.
1. Evaluate your business. You can’t simply make use of any keyword that comes into your mind. What you’re looking for is a high-ranking targeted keyword. By this we mean that the keyphrase or word that you’re going to pick is related to your business and what you can offer to your intended customers and is being utilized frequently by them. You will never know what keyword to utilize if you aren’t really sure what your business is all about. So make sure that you analyze your business well.
If you are having difficulty with this one, you can always opt to look for a keyword research professional who can help you out. Surely, with many of them all over the World Wide Web, you can find one that’s very affordable and can do a very good job. Look at forums and local message boards for freelancers who could be hired for cheap as well.
2. Use keyword suggestion tools. When you already have some keywords at hand or perhaps in your mind, you can make use of keyword suggestion tools. These come in the form of downloadable programs or web-based applications that will help you in determining which of them will be ideal for your website. There are others that can be used for free, such as those from Google Adwords and Yahoo! and Overture. If you want to know more of these types of programs, you can simply search for them in search engines by typing in “free keyword research tools.”
The more reputable and effective these programs get you have to pay in order to use their services.
This is how you can easily do keyword research to find and uncover keywords that are relevant to your website so that they will help you rank better in search engines.

Keyword Spy Pro is way better than Keyword Elite to find good keywords for you business. Watch the tutorials on keyword research to find out how I managed to get 33100 “money keywords” in a matter of seconds!

Keyword Research Pro allows you to brainstorm for keywords, find LSI keywords, find Google Sets, generate keywords from 6 different FREE Keyword Tools.