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Posted on 13 August 2010.
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Posted on 11 August 2010.
There are a great number of keyword and niche research tools on the market today and they vary in both price and effectiveness. In this article I want to take a look at three tools which are either fr5ee or offer a free trial.
The first and possibly most popular is the Google Keyword Tool which can be easily accessed by typing “keyword tool” into the Google search engine. You will have to key in a series of letters to show you are actually a human and you are then taken straight to the keyword search tool. You have the option of enter an exact, broad word or phrase into a box and after pressing “search “the tool will then supply a selection of relevant keywords. There is also a guide to the competition for that word, Global and local searches and local search trends. It is a useful tool for initial keyword research.
The second is the service Wordtracker offers a free 7 day trial. Wordtracker has been around for a long time and provides a comprehensive keyword search facility. The basic trial is a restricted service and you are limited to the number of keywords can be generated. However, when you sign up for the 7 day trial there are a couple of useful bonuses such as an ebook and videos explaining how to use keywords. The full service also offers link building and Strategizer tools.
The final service is Market Samurai which is the newest of the three tools. It has been on the market now for about 18 months.
The complete program offers much more than just keyword research. Other features include rank tracking, competition analysis, content provision and site promotion. However, the trial version which can be accessed for free is basically their keyword research tool. This possibly contains more information offering details of SEO factors but also Adword traffic ands commerciality.
The advantage of Google Keyword tool is that it is totally free and can be used at any time. Wordtrackers trial only lasts for 7 days and you must remember to cancel before the end of the 7 days if you do not want to automatically go onto their paid list. Market Samurai does not seem to have any limit on its trial but is obviously designed to attract you to its full service.
Which of the 3 tools you choose will really depend on how serious you are about keyword research . If you are serious about optimising your web site for traffic you may find that you will have to go beyond a free service. However they can be a very good starting point.
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Posted on 06 August 2010.
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Posted on 28 July 2010.
After you choose your niche market the next step is to find out if there is a big enough demand for your product. Keyword research can be a long tedious process, and there is tons of information on the subject. For those of us who do not have the patience to go through the painstaking process associated with keyword research, I put together this list of 5 quick, easy, free keyword research methods.Since the majority people who search for stuff online use Google you will find that most of the tools that I recommend for keyword research are owned by Google.5 Quick, Easy, and Free Keyword Research Methods1. Google Adwords Keyword Tool- This is my favorite keyword research tool and also a favorite tool of a lot of marketers. It is a simple and effective keyword research tool.All you need to do is enter your primary keyword and this tool will generate a list of related keywords and it also lets you know the amount of montly searches for each of those keywords.This is valuable information when you are trying to find out the demand for a particular product or niche.2. Microsoft OCI- This is a keyword research tool created by Microsoft that measures the buying intent of a customer. The way this keyword research tool works is that when you enter a keyword it will give you a rating from 0.00 to 0.99.If the commercial intent is high that means that when a person uses that particular keyword to search for something online that there is a high possibility that they are a buyer.Inversely, If the commercial intent is low, it means that if a person is using that particular keyword to search for something, the chances that they are looking to buy something are low.3.Amazon- Most people use Amazon to buy books and other products, but it can also be used as a keyword reaserch tool.You can search for items on Amazon by looking through the different categories. Find a category related to your niche and check both the “Best Sellers” list and the “Movers and Shakers” list.These lists will show you the best selling and hottest items on Amazon. If people are buying these items on Amazon that is a good sign that you have located a viable niche.4. Google Insights- This tool allows you to compare the search volume patterns across specific regions, categories, and time zones.After you realize that there is a good amount of demand for a specific keyword, this keyword research tool will let you do more in depth reasearch by letting you see even more statistics on your keywords.5.Google Trends- This is a handy keyword research tool that will let you know during what season or time of year a keyword is most popular.These are just a few of the many keyword research tools out there. I like them because not only are they free, but they give you enough information about your target market so that you will not go into business blindly.Much Success,
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Posted on 24 July 2010.
Keyword research really is the backbone of any marketing campaign. It is the launchpad of your online business career. Keywords are what make you stick out of the crowd. It’s the neon sign above your head in a crowded room. There are paid programs out there to help you discover and refine your keywords. Did you also know there is free keyword research help too?Where do you go when you want to find information on the web? A Google search, naturally. So let’s start there. Type in “free keyword research”, what are the first two results? Wordtracker and the Google Adwords Keyword Tool. You just saw an example of how keyword research works, by the way! Before we begin with how to use them for free, let’s take a look at both a little more in depth.WordtrackerWordtracker is a fantastic keyword research website. The full version does have a monthly or yearly subscription and it is well worth it for any serious marketer. However, they also offer a very powerful free version and with a little added work it is extremely powerful. The main thing that sets Wordtracker apart is that instead of showing monthly searches, it shows daily ones. It also focuses on actual searches, meaning you may get a result such as, “How to perform free keyword research.”Adwords AnalyzerThis is another great tool you can use. There is a paid version in the form of a program that you download. Again, though, we will be focusing on the free version which is called, “Google Adwords: Keyword Tool”. This tool shows many more results than the free version of Wordtracker. Instead of daily searches it shows monthly searches. And, aside from showing the number of searches performed it also shows the number of competing websites as well as how many people are advertising using that keyword. However, the results you will find here are generally not long tail, meaning you will not generally get keyword phrases searched for.Both are fantastic tools and personally I use both to really narrow down my options. Again though, using these free versions is going to require a little bit more work on your part. Don’t worry, the work you do will be very worth it in the end.BrainstormingTo begin we are going to do some brainstorming. Think of 10-20 keywords that can be associated with your business or website. These are the most general keywords that you can use, so don’t worry about keyword phrases just yet. If your company is a multilevel marketing company you could use keywords such as MLM, work from home, home based business or internet business.Finding Related KeywordsNow that you have your list use whichever free keyword research tool you like best. When you enter your keyword what is returned will be a list of around 100 related keywords and keyword phrases. The easiest thing to do at this point is highlight and copy them all, then paste them into a text document.Searching Those Keyword PhrasesNow is when the work really begins. Free keyword research help is definitely available, but it takes just a little more on your part. Take each of these keywords or keyword phrases and type them into Google. Be sure to surround the keywords with quotation marks so you are only looking at pages with that exact keyword or phrase. In the upper right hand corner you will find a number representing how many websites use that exact keyword phrase. What you are looking for here are keyword phrases with less than 50,000 competing web sites. Anything below 10,000 and you’ve found yourself a goldmine.For more advanced users competing against 50,000 web sites may not be such a hard task. However, anything under that amount and you have a very good chance at being listed on the first page. Anything under 10,000 and with the right techniques you are virtually guaranteed that spot. This is prime internet real estate.Continue this process until you have narrowed down each keyword to 5-10 keyword phrases. If you started out with 10 keywords you now have 50-100 keyword phrases you could easily compete for successfully. Is that enough to keep you busy for a little while?Congratulations! You now have a very good chance of landing some prime internet real estate! Get out there and start writing that content! With some consistent action you will begin to see results in no time flat. And that, my friend, is your free keyword research help for the day.
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