SEO keyword research is necessary if you want your internet marketing campaign to be successful. To drive potential buyers and visitors to your website, you must know the right keywords to use to attract them. Understanding how to do keyword research is very easy.
To keep yourself organized, you will want to use a spreadsheet program to record your keywords. Good old fashion pen and paper will work just as well. Saving your keywords lets you use them again for other projects for the same subject. You can even add to the list if you come across more keywords that work for you.
Begin your research by brainstorming all of the keywords related to your project that you customers might use to find information about it. For instance, say your website was about training dogs. Some possible keywords that searchers would use are ‘train a dog’ or ‘dog potty training’.
When your brainstorming session is over, it’s time to do some research on the internet. Go to your favorite search engine and type in one of the keywords on your list. Select websites that are similar to your topic. Copy down keywords they appear to be trying to rank for.
You may have to do a little digging to get at their keywords. A good place to look is at the keyword meta tag which is usually located in the site’s header. You will have to look at the site’s source code in order to see them. If you are using Firefox, click ‘View’ and select ‘Page Source’. For Internet Explorer users, click ‘Page’ and then ‘View Source’.
The next step is to tap into the power of a tool like Google’s Keyword Tool or WordTracker. These keyword generators will give you a list of search terms people have used to find information. To help you figure out if a keyword is worth pursuing, they will list the number of times the keyword was used per day.
By this time your page should be filled with keywords, probably more than you will ever use. So it is time to analyze them to find the best ones for your project. The first criterion is to learn how competitive a keyword is. Google Keyword Tool will provide this information. Obviously you don’t want to use a keyword that has a lot of competition however don’t automatically go for the keywords with no competition. They may not provide enough search volume to be worth your time.
To determine how profitable the keywords will be, look at the Estimated Average CPC. You will earn about 30-50% of the amount in that column. To calculate your possible earnings, multiply that amount by the total number of visits by 30 days. You can estimate that you’ll earn about 25% of that amount each month if you rank high enough for that keyword.
To attract traffic and potential buyers using the search engines, it is necessary that you do the proper SEO keyword research. Give yourself a leg up over your competition by learning how to do it correctly.





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