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Keyword research is an important way to build authority for your site, as well as the best way to drive targeted ongoing free traffic. If you are aren’t using keyword research, you should be. If you don’t know how, this article will help you learn how to find good keywords.
What are good keywords?
Everyone throws around the term keyword research, and find good keywords, the problem is most beginning marketers and online entrepreneurs don’t know what those terms mean, or how to do them! At the most basic keyword research is the process of finding words or phrases that are relevant to your site that you can rank well in the search engines for.
A good keyword is a word or phrase that people are actually using in the search engines to find information. You also want to make sure your word or phrase is competitive, but not so much so that you can not beat the other sites competing for this keyword.
Where do I find good keywords?
Finding good keywords is a process. It starts out with brainstorming. You can start with looking at your site. What does your site offer? What do you want your site to be known for? You can do some thinking on these topics before you even start a site and will be ahead of the game.
If you are looking for profitable things to write about you can also check at Amazon, see what the popular things are there. You can also use their categories to start some keyword research and find some tight niches to write about.
Another brainstorming technique, if you are starting out, and don’t have a website it to just look around. Niches are everywhere. Write down every little thing you can see from right where you are. You should be able to build a list at least a page long by doing this.
Once you have some keyword ideas from this brainstorming you are going to take them to the next step which is evaluating these options to see if they are good keywords.
How do I know I have chosen good keywords?
This is a two step process. You want to evaluate both search volume and competition. To evaluate search volume (the amount of people actually using your chosen keyword in search engines) you will need some tools. These tools will show you how many people are searching, and depending on the tool you choose a lot more. You can get started at the source itself, Google. Google now provides search volume on it’s Adwords Keyword Tool.
Take the ideas you’ve come up with and enter them in the search box within the keyword tool. The results will come back, not only for your keyword, but many other suggestions Google will find for you. You want to find keywords with at least 50 searches a day, and of course more searches is fine.
Make sure you take a note of the keywords you find with a good search volume. We’ll take those to the second stage of this process, which is the level of competition.
How much is too much competition?
Competition in keywords is a funny thing. You definitely want some competition. It means people are making money on that keyword. You don’t want too much competition though, or you won’t be able to beat them in the search engine rankings.
So take a look at your keywords in Google. You want to see how many competing pages there are (with your keyword in quotes) you also want to check the page rank of the top listed sites. Another variable you want to measure is the number of links the top sites have. These are the elements you will be competing with these sites on, so you want to make sure you can beat them.
As you can see finding good keywords is a process. It seems complicated and can be overwhelming, but doing good keyword research is the best way to get organic search traffic from the major search engines. Once you know how to do keyword research you can use the information in every aspect of your business, whether it’s building websites, writing posts on blog, writing articles. You name it, and you can use keyword research to increase your business.

No matter what business you are in being able to find profitable keywords and do good keyword research will improve your business. Whether you are trying to increase your subscribers, get more readers, find leads for a network marketing business, sell products, make money with affiliate marketing, it can all be done better with the use of profitable keywords.
Why do I need keywords?
Since the advent of web 2.0, and social marketing so many people now think you don’t really need good keywords. They are now learning and focusing on how to drive social traffic to their sites. The problem with social traffic is just that, it’s social traffic. People are looking to interact, or are just stumbling by as they look through sites. It is hard to get social traffic to convert.
However, when you are getting traffic from search engines coming from specific targeted words and phrases that are relevant to your site you are much more likely to make a sale, get a new subscriber or lead. People searching in the search engines are looking for something specific. Social traffic is just looking around. If you can provide what search traffic is looking for you can convert that traffic like crazy.
Keywords for subscribers
Let’s say you are building a list. You are giving away a great course or ebook to get people to trade their email and name. You are getting some traffic, but if you can find a good keyword related to your course you could get even more. Find a good keyword related to your course, set you opt in page up and then build links to the opt in page using your keyword as your anchor text. If your course is on dog training, and you come up first in Google for dog training, and you are offering a free course on dog training, don’t you think people are going to stop by and sign up? Using keywords is a great way to increase your subscribers.
Get more blog readers
There’s a huge debate raging over content being king right now. Content is good, but if you want to get a ton of targeted traffic to your site you should be using keywords. Find high search volume relevant keywords. Then do the work it takes to get to the top of the search engines for that keyword. Have it linked to a specific post in your blog/site and you will be getting good targeted traffic to that post whether you write daily, weekly or monthly!
Get leads for Network Marketing
This is very similar to getting more subscribers. In fact, you could do exactly the same thing, just have it relate to your business. Set up an opt in page, it can go to an autoresponder, or you can collect phone numbers and email and call the person. The key here is to find keywords that are very relevant to your particular business, not just network marketing in general. You will be more likely to convert that traffic into customers and partners if they are interested in the specific type of business you have to offer. You can always try for work from home, or network marketing type keywords, but they are a pretty competitive group of keywords. You will be better off trying to find keywords related to your industry. Say you are in health/wellness related company. Try to find keywords related to specific products or benefits your products provide. Then put together a course or short report to give people to overcome a problem. This will move them to trade an email address or phone number.
How to sell products with keyword research
If you have a product of your own, or are an affiliate, keyword research should be your best friend. Find keywords related to the product you are selling. Set up a page somewhere, with a review, or information about that product. You can then push your content to the top of the search engine for that specific keyword. For example, I just launched a keyword research step by step tutorial ebook. I found keywords relevant to doing keyword research that I could dominate in the search engines. I put a page up on my blog (you could use the affiliate merchants sales page, or a review page on a free blog or your own blog) and now am in the process of getting ranked for my keywords which are linked to the page about my book. This is the best way to get seriously qualified traffic to my sales page. You can do this for any product or service whether it’s your own or you are an affiliate. It takes some time, but it is well worth it, considering the traffic will keep coming, even after you move on to your next affiliate product. You will still be getting traffic from that organic search listing.
As you can see there are so many ways you can increase your business just by doing simple keyword research. Keyword research should be at the top of any internet marketers list of things to do. If you aren’t using it you are leaving tons of money on the table.

Keyword research should be a cornerstone of your online business. Unfortunately many online business people have no idea what keyword research is, how to do it, and how to use it to their advantage. Once you figure out what good keyword research is, you will easily see its importance in your marketing strategy.
The first step in keyword research is to understand how keywords work. When someone comes online looking for information they usually go to a search engine and enter a word or phrase related to what they are looking for. Once entered, this query will produce a list of sites related to the word or phrase they have entered.
Generally the first listing will get about 40% of the people who do the search to click on it. The goal of keyword research is to have your site come up number one in the search engine for words related to your site that people are actually using to search for information.
Finding Relevant Keywords
When choosing keywords you want to make sure you are finding words that are related and relevant to your content. If you keywords have nothing to do with your site you will never rank in the search engines. For example, if your site is about dogs you do not want to go after keywords like credit card, or internet marketing. They are both very profitable keywords, but have no relevance to your site. You want to find keywords that are directly relevant to the content on your pages.
To come up with good keyword ideas think about what you want your site to be known for. Are you the best place to find organic dog food? If so, you may want to do some research around the term dog food, and organic dog food. You also can think about what your site offers. If you offer information about a certain kind of jewelry or bracelet, you would want to do some research to find good keywords related to jewelry and more specifically the type of bracelet you offer. Try to find keywords as closely related to what your site offers. If you find those they will be more likely to convert to sales.
What makes a good keyword.
Internet marketers throw around the term good keywords all the time. It can be very frustrating for a new online business person, who just doesn’t really know what that means. A good keyword is a word or phrase that is relevant to your site, that actually has people looking for it, and is not too competitive so you can actually rank for it in the search engines.
How do you know people are searching?
This is where many people fall down in keyword research. They come up with relevant terms to use for keywords but fail to see if anyone else is actually looking for that specific term. You want to make sure any keywords you choose have people searching for that exact term. You can use a number of tools to get this information. You can use wordtracker, and now even Google’s Adwords Keyword Tool will show you search volume. Using Google’s tool is smart because it’s information straight from the largest search engine there is. You may ask, how many searches do I need? This is a good question and will certainly depend on your site, but you should definitely look for keywords with at least 50 “hits” a day.
How do I choose appropriately competitive keywords?
People used to just enter their keywords in Google and see how many competing pages there were. This is not a very effective way to check for competition. Anyone can put up a website, and when you just enter your keyword you are getting results from every site that mentions any and all of the words in your kewyord. You can start by entering your keyword in Google with quotes around it. This will give you the results for all the sites that have that exact phrase on their site. Even better just enter your keyword and check out the first page of sites. What kind of page rank do they have? How many links do they have coming to the site? These are the things you are going to be competing against them for, so it’s wise to make sure you can beat the top sites.
As you can see keyword research can be a little intimidating, just because there’s so much to it. However, once you get the basics of keyword research you can easily find profitable keywords for your site. Once ranked for profitable keywords your site will be getting targeted free traffic, which is what every online marketer wants.