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is a classic marketing campaign, lead you perform an analysis of the market?? ? the Funktionsf? the capacity? a market? identify and recognize it? be the possibilities? s growth and trends as they relate? St? strengths and weaknesses? s your business.

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Andy Beal sold

Nat? Natural examples of this are two types of products, one as Erg? Nzung and other info-products … N? Anmoins they are? both hot? S selling products? On the Internet.

There are some other

M? The possibilities? S word search cl? S done online. One of my favorite tools Google Keyword Tool. You k? This tool can by going to Google and type “G? N? Erator Catchwords? S Google to find and follow the instructions. Your entry must be brought to light? E, the quantity? Of requ? Your pr? C? Teeth cl for your words? s.

n?? tape chste the list? rolling field of ttern bl concept? has the most questions are “free Gewichtverlustdi? t “(7.63 million requ? thy) and click it. Now you have the first r? results f? Found? are for this term. No?? Chste tape is to start by clicking on the links. They are the r? results in yellow on the right. ‘/ P> View Now you pay?

brand? ef the first r? results? A this term, I want to do a few things, find …? The r? score first is a spreadsheet Excel and the list of? finishes and f and links to the websites? A this term. To do this, f? R each term.

more? on research and marketing on the Internet if you pla? t cl-visit the words? s: http://www.zooii. com / blog a

Next you’ll want to go to your G-mail to start a spread sheet to keep good track of your work.

If you don’t have a G-mail account you can obtain a free account by signing up for g-mail. Once in your G- mail account click on documents then click on the word new on the left then click on spread sheet. Begin by entering your 10 chosen keywords by typing them in going straight across from left to right. After this is completed go back to your word tracker account. In the keyword box provided enter one keyword at a time then click hit me to get a list of related keywords.The number you see on the list is the number of times that word has been researched across all of the major search engines. By clicking on a keyword of choice you can drill down further for more keywords and even further by clicking on the new keywords that the list propagated. Any number of searches on the left should be 20 or higher keeping in mind that anything below 20 is not worth your time.To get started with keyword research for web 2.0 content campaigns you should have 10 base or seed keywords in your G-mail spread sheet

so we can determine how competitive those keywords are. If your doing PPC Advertising you’ll be showing up in the very top and right side of Google. with Web 2.0 and content such as blog posts, articles, press releases or Squidoo lenses you’ll be showing up on the bottom half of Google for free. You’ll learn how to do this with good keyword research. By using the free Word Tracker tool we can determine how competitive the keywords are so we rank in the free or natural search of Google. To determine if the word is being searched choose a keyword and type into Google the click search.

On the right side at the top you’ll see results like 22 million. Now we want to determine how many websites are being optimized within the search engines for this specific keyword so put quotes around the word and run the search again. Ideally, we are looking for a number of 5,000 or less and can use under 10,000 but under 5k is best. So keep going through each keyword to find the optimum number of 5k or less. Keep track of results on your spread sheet so you don’t repeat your work. You can form a new column on your spread sheet by highlighting/click on the B column then right click insert right. Add your results next to the keyword. When you find a keyword that’s a winner be sure to highlight it so it stands out. Once you’ve found a good keyword (should be able to find 10 good keywords)

write articles that contain good value, post your articles on Squidoo lenses, press releases, Ezine Articles and Articles Base. Then do videos and blog posts so you can start driving quality free traffic to your sights and begin forming relationships on the internet that leads to earning an income.

Keyword Research That WorksOn the internet, keywords are terms or words thatrelate to particular topics.  Keyword research willinvolve various aspects, such as finding sales oriented keywords or driving maximum qualifiedusers to increase their online sales.Keyword research is the first step towards a successful search engine optimization campaign.You have to be very careful when selecting keywords,as it can be very tricky to select targeted keywordsfor a website.  The selection of keywords should always be based onvarious aspects such as product names, services, brands, or general terms.  Often times, people forgetabout targeting geographical terms when they haveglobal presence.When doing keyword research, it’s highly recommendedto do a very thorough market research analysis tofind the best keywords used by search engines tofind products and services online – and find out what keywords are targeted by competitors who aredoing well in marketing on the internet.The first step in finding the best keywords is to make a list of the products, topics, and servicesthat you offer.  You can also make good use of yourwebsite logs to know which keywords have broughtyou the traffic in the past.  Be sure to select keywords that clearly define yourbusiness and products to drive traffic from thesearch engines.  There are some websites which gethigh levels of traffic through general keywordsalthough they might not end up being sales.Today, users of search engines are aware of howthey work, for searching products and services onthe net.  Users always look for the better products,locations, etc.  Therefore, you should cover allterms for each – products, locatins, etc.There are numerous tools available which will helpyou identify keywords that are suitable for searchengines.  The challenge here, is to determine whichkeyword is the best to generate traffic.

For more tips on keyword research, and see me recommendations click here.

Keyword Research Basics For SEO

 

I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research.  One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my opinion – I’d put keyword research higher in importance.  In fact, when I’m building affiliate sites my first step is to look up keywords and competition levels – then I look into products and websites and this method has worked very well indeed.  It insures that I choose keywords that with both convert and that I can rank for in a period of time and with an effort level that matches the return.

So – if you’re doing keyword research, where should you begin?  Unless you’re an affiliate marketer you already have a product and since you’re the target audience of this article – I’m going to assume that’s the case.  For the purpose of this article I’m going to pick a hobby of mine and also an area where I don’t have a client and imagine I’m doing keyword research for the imaginary online downhill mountain biking store DH Mountain Bikes.

So Where To Begin …

The first thing one needs to do is try to think up all the possible phrases that might apply.  I call this my seed list … it’s the list of phrases that my research starts with and is generally based on brainstorming.  In this case the list would be:

downhill mountain bikedh mountain bikemountain bike

The keyword tool I generally use first is Google’s keyword suggestion tool.  There are other great tools but I’ve found Google’s tool to be as accurate as any other, the price is definitely right (free), and they’re very good about providing the information required to know just how wrong the data is if you know where to look.  So let’s do just that.

Before we begin you’ll need to head over to Google’s keyword tool at https://adwords.google.com/select/KeywordToolExternal.  In the top left (for now) you’ll see a link to a beta version of the tool. Click on the link and you’ll be at the new version of the tool which will provide you easy access to much more information – as long as you know what to look for.  So let’s begin with our three seed phrases.

When you see the list you’ll first have to know what the numbers are.  This tool is a tool designed for AdWords and the default number is the Broad match which means it includes every phrase with the term.  For example, the term “mountain bike” has a broad match total of 2,740,000 which will include “downhill mountain bike”, “mountain bike parts”, “kona mountain bike”, etc. etc. What we want to know is how many searches are for “mountain bike”.  Down the left-hand side you’ll see a set of check boxes.  Deselect “Broad” and select “Exact” and you’ll get the Exact match numbers – the number of searches for the exact phrase.  You’ll quickly see that 2,740,000 drop to 450,000.  This is how many people searched the GOOGLE SEARCH NETWORK for “mountain bike”.  Why is this in caps – because it’s so commonly misunderstood that I definitely want your attention brought to it.

This isn’t the number of searches on Google.com – it’s the number of searches on all sites who’s search is powered by Google.  From YouTube to Beanstalk’s blog search – it’s all in there so the data starts to get skewed from the start.  Then let’s add in all the automated queries from rank-checking tools and just manual searches from you and your competitors and the data gets further skewed.  This skewing will exist in all data – the thing I like about using Google is that at least we know more about what’s adjusting the data.

OK – so from there we need to organize the data into a more useful set of information.  To do this one needs to understand the columns of data.  The first column is the keyword, the second you’ll see is a link to the term on Google Insights. We’ll get into this later. The next is Global Monthly Searches – this is the average number of searches/mth worldwide.  This can be helpful in some industries but in ours – I’m only concerned with the US market which is where my imaginary store ships to so I’m more interested in the next column Local Monthly Searches which is the number of searches in the US (or whatever region I’ve specified when entering my keyword phrases).  This is the data I’m interested in.  The last column is the search trend.  This is extremely important but often overlooked.  It is a column that wasn’t visible by default in the old/current version.

OK – let’s organize our data by search volume.  Click on the “Local Monthly Searches” and you’ll see the keywords order by descending search volume.  With this data in front of me I then typically look over to the Trend data to see what I can find there.  In our case we’re going to see an increase in search volume in the spring and summer.  This make sense of course.  Think of your industry and see if the trends reflect what makes sense.

I’m also looking for anomalies.  Often I’ll see phrases that jump for a single month.  One has to know that unless there was a news story or other event that would spark interest in a single term or brand – a tool or some other such incident is likely falsifying the data.  You need to look at these trends and see if they make sense.  If not – you need to either test the phrases with PPC or just skip over them and select different phrases.  There’s little worse as an SEO than focusing energies on a phrase only to find that the search volume is not what was expected based on the estimates delivered.

So now what?

So what do you do once you’ve filtered your data down to just what you’re interested in looking into competition levels on.  Well – the first thing I do is to look to the trends to see if there are any phrases that obviously need to be filtered out.  In this case there really aren’t any high in the search volume column.  So the only thing left is to look at the competition levels to see what makes sense.  For our purposes we’ll be dividing the list and research into two categories:

Major phrases – We need to decide what the long-term goals are going to be and the targets for the main pages.  These will be the totally generic phrases such as “mountain bike” and “downhill mountain bike” as well as brand or type specific phrases such as “specialized mountain bike” and “full suspension mountain bike”.

Longtail phrases – We also need to look into the types of longtail phrases we’re going to want to target.  In this case I know I’ll want to target specific parts which will require new research.  I will spare you the details there but I’ll end up with specific models of components such as “hayes mx2″.  You don’t need to know what that is  – you need to know the makes and models in your industry (or other longatil opportunities such as “new york hotel with jacuzzi”, etc.)

I generally would gather together a list of 15 or 20 major phrases and 50 or 60 longtail phrases and would then head into the competition analysis to determine which phrases to move forward with.

And next week I’ll have that article for you …