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As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by category, like “auto body shops” in the “automobile repair” category, search engines like Google and Yahoo sort by keywords so that auto body shops are found under “auto body shop” in their database.

In order to be found online by your target market, you need insight about the terms that they are using to search for a business like yours. The quickest way to gain that insight is by conducting research on possible keywords they use. However, so many of my clients conduct only very basic keyword research and miss many keywords because they don’t really delve into the problems and needs of their target market, which contain prime, keyword-rich topics they can use to be found online.

Here are 7 secrets to a successful keyword research campaign:

1. Define your target topic or interest. Use 1-2 words to describe your topic. In this case, let’s say our interest is pest control businesses because you’re seeking to target owners of this type of company.

2. Define synonyms for your topic area. Use an online thesaurus or Google Sets to help you brainstorm synonyms for your topic. In this example, similar terms for pest control business might be exterminating business, rodent control, insect control, bug business, and pest control company.

3. Use “how” to help define problems in your topic area. When people search online, many times they’re seeking answers to their problems, and they seek answers to these problems by asking “how” questions. I use Google’s free Keyword Tool to help me define some of the problems of a pest control business. I plug in the synonyms brainstormed in step 2 to help me come up with this list. In this case, common questions might be things like how to do one of the following in a pest control business: start, grow, train employees, find employees, market, advertise, price services, bill customers, bid for contracts, buy, insure, find supplies, and write a business plan.

4. Record your action terms. Note the action terms that were used found in this example — starting, buying, growing, marketing, training, advertising, billing, bidding, etc. These are terms that people use to help them solve the problems they have with their pest control businesses. Create a list for each of these terms and brainstorm synonyms for these terms, as well.

5. Group and research. Now, return to your keyword tool and enter your action term combined with your target topic and see what people interested in this topic are actually searching on. For example, for the term “how to start a pest control business,” you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc. Organize the keywords into groups according to the problem being solved or action being taken.

6. Count the searches. Look for the largest clusters in your groups and count the searches on the terms in the groups. A large cluster with lots of searches will contain the initial terms on which you will want to focus. However, don’t overlook the groups with smaller searches, as many times these contain keywords that are less competitive and thus become easier for you to use to rise to the top of the search engines, rather than being one of millions competing for a very competitive term. These keywords with smaller searches are referred to as “long-tail keywords,” and I believe that the traffic you get from high rankings on numerous long-tail keywords is equivalent to and quicker and easier to achieve than entering the contest for very competitive keywords.

7. Use the keywords. With this research you can write articles on these topics, create blog posts about these topics, upload web pages on these topics, update the meta tags on your web pages, make videos on podcasts about these topics, create information products, write pay-per-click campaigns, and design classified ads, to name just a few of the uses for this research.

Have you conducted thorough keyword research for your target market? If you haven’t, you may be missing key opportunities for your target market to find you online. Set aside 2-3 hours one day and discover all the other options at your disposal to help your target market solve their problems.

I struggle to see why any new small business owner today would want to start an offline rather than an online business today. But if you really must I strongly suggest you use the tools available on the web to do your market research before you put all your assets on the line. If you are starting an online business or trying to take one to the next level taking on board the concepts here will save you many years of struggle, frustration and ultimately failure. Just like the offline line world online marketers who ignore this principle are likely to fail. It usually just takes them longer.

This is what is at the heart of niche marketing. It is gloriously suited to an internet or online business. Online you have none of the huge overheads the offline business owner faces. You can be in and out of niches quickly at low cost. You can test the market. You may not get it right every time but you can afford to get some wrong.

There’s an awful lot of talk these days in the internet income opportunity world about niche marketing. It’s time someone stood back from this and took the time to explain exactly what niche marketing is and why it is so important to your profitability. The concept of niche marketing is as important to offline businesses as online marketers.

Ignore market research at your peril. For the online business there are a large number of free resources online that you can use. Have you tried the Google keyword tool for keyword research for instance? This will show you exactly how often any particular word or phrase is searched for. This is giving you a strong indication of demand for your product. Look at forums, magazines, research eBay, Amazon. Find out what sells. Don’t try to be a trail blazer. Find a proven model and follow it. Go with the trend, don’t try to swim against the current; you’ll drown.

They will probably tell you that the rent was too high, or the local taxes were horrendous, or you can’t get good staff, or the shop was it the wrong location. If only they had been able to afford to rent in prime location rather than back street. Do you buy any of this? Of course you don’t. The business was doomed to fail from the very start. The owners failed to conduct proper market research. They had absolutely no idea whether there was any demand or how much demand there was for their products. Not only that they had no clue to the strength of the competition they were facing.

I see everyday new business people with a dream about owning their own business. They have a great idea for a business so they borrow from the bank and set up a brick and mortar shop. Before they know it they have big overheads and no or very little income coming in. Within 3 years or sometimes as many months they are out of business, bust, lost everything they worked for. So where did they go wrong?

Niche research is market research on steroids. It is about putting the horse before the cart not the other way round as in the story above. The real lesson here no matter how fantastic your idea or product don’t go out and find a product and then build a business around that. First step is to find what people want and are searching for. Then find out how much competition you are up against. Only promote products or services where there is a good level of demand and an acceptable level of competition.

 

 

 

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the U.S. military in Africa Secrets of niche marketing

There are two types of ideas on niches. Take into consideration the public first, the model focuses on the product, while the other takes into account the product of the model first focused public.

The product centric model

a good rule of marketing: If you sell too quickly to profitability, what people want to buy! There is a wealth of information about what has sold well. Niche marketing is just a job to fill gaps in the market who do not dig have not yet been identified, and build a company around it.

Basic

The other model has an audience focused on an object, interests or information at first even more important. Basically, you start with no idea of selling something. you do not have a product in mind. You only need to know your target audience.

The great thing about the approach

public is that you create entirely new markets from the air. It is the authors’ model most e-book and marketing of proprietary information.

When your passion for music, for example, you know, there are almost an infinite variety of potential products and repair potential buyers in areas as diverse as:
• Instruments / sales of Instruments / unit / vintage instruments and techniques
• ideas on how to play a particular instrument
• Souvenirs – shirts, hats, cards, stickers, posters, autographs
You also know

that some or all of these lines can be cut: individual artists, groups, fans, managers, engineers, agents and on the list.

These include:

• Money • Pride of Ownership
• The love of the creative process
• The need for diversity and magnitude rather than

Search Engine Optimization 101: the secrets of the effectiveness

your efforts to optimize search engine depends on finding the right keywords.