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David Berkowitz technology market for the sale of search results Many technology companies are now helping to market research technology to identify and secure new business opportunities. Although market research can be a very effective method to identify new opportunities, it is also important to be very clear about the priorities and objectives of your research. It is important to draw a clear distinction between research for the sale of product (for example) and do research, which is ultimately to identify a selling opportunity.

The best of your market research technology can be a difficult task. Whether you try to use market research to support product development, launch marketing of products or generating leads, there are a number of factors to consider.

Ridge Technology Marketing specializes in technology and software that helps companies use market research to market and sell their solutions efficiently. The following examples of sales opportunities driven by market research showing how technology can be effective this method of market research.

Example 1:

Country Germany company sales

file storage

Number of employees 350 Pages 1

Contact Title

DDI / Mobile file

Fax E-Mail website on file
Date: 29 August 2008
Expires lead:

Project summary:
The client is currently replaced by an ERP solution for 50 users and plans of the existing ERP application. The client is open to evaluating different ERP solutions and has expressed an interest in MS Navision. It is expected that the new ERP system is about to begin the implementation of Jan.09. It is a budget for this reaction, but it has not been disclosed. It is possible for the warehouse management system for future customer.

Example 2:

Country USA Medical Device Industry

revenue unknown Employees 600 + sites
On the File
phone contact name in the file
Contact Title IT Manager DDI
/ MobileFax File
E-Mail on File Website

File Date Created: 18 August 2008
Lead Expires: November 20, 2008

Project summary:

The client has nine companies and ERP requires a global solution. The client is mainly Microsoft and is currently launching a MS-CRM solutions worldwide. The objective of this project is on implementation of ERP in the U.S. markets and North America with other offices around the world thereafter. The client checks the time to update the existing version of MS Dynamics NAV 3 to Dynamics AX as a replacement for MS Dynamics NAV. The proposed system should also MRP ERP order processing, logistics, order processing and automatic personal expenses and managing credit card. The client is also looking for a financial reporting tool is possible that others on the consolidated accounts and take over the 9 individual accounts.

In the implementation of technological research on the market, it is important to consider the main objective of the research campaign. Is it to understand customer needs, understand the product performance or sales generated. The above example was one goal of generating sales opportunities for customers and the criteria of this campaign very clear. Clarity of objectives of the campaign in market research technology is the key to success.

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Jordan Hill School D & T Department>